Orangetheory Fitness x Dotdash Meredith

Elevated

With a focus on women at all stages of life—a fitness junkie, an active mom, and a health-conscious grandmother—we created an inspiring campaign with Orangetheory Fitness to show how their time spent in the studio allows them to do more in life outside of the studio.

Through custom photography and illustrations, we told the stories of three real women as they embark on their fitness journeys and achieve the goals they’ve set for themselves—one OTF class at a time.

Our immersive articles and lively social bytes reflected the nature of an OTF class, encouraging our readers to start their own adventures in the studio, push the boundaries of what they’re used to, and live the life they’ve envisioned for themselves.

Role: Creative Lead, Creative Strategy, Creative Direction, Art Direction, Social Copywriting, Editing