IAMS Cats x Dotdash Meredith

Cat Confessions

Celebrating real, uncooperative cats, we partnered with IAMS Cats to create a fun, interactive campaign that both highlights the rebellious nature of cats and educates cat moms and dads on what to do when their buddy isn’t acting like their unbothered self.

We created a custom tentpole destination featuring flipcards with photos of some feline friends on the front—each representing one of four IAMS benefits (coat, appetite, temperament, and size)—as well as each cat’s confession on the back.

Each flipcard drove users to an infographic where they could learn more about how to care for their cat and treat whatever might be bothering them—with the help of IAMS Cat food.

Role: Creative Lead, Creative Strategy, Creative Direction, Art Direction, Social Copywriting, Editing