Sijo x Dotdash Meredith

The Fibers of Your Being

Our campaign was created to raise awareness around Sijo’s new CLIMA Bedding Collection, as well as highlight Sijo’s Eucalyptus Bedding Collection. We created a campaign with articles and social bytes anchored on Real Simple and Martha Stewart Living.

We outlined the benefits of Sijo’s bedding sets, like how they are sustainably made and make for a healthier, better night’s sleep, as well as how their products can transform spaces.

Role: Creative Lead, Creative Strategy, Creative Direction, Social Copywriting, Editing, Project Management

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